A Say Hello Hello telemarketing campaign is always more effective when complimented with a well designed, fast loading company website and active social media presence. If your company website is due a refresh or you are saving some pennies by creating your own, there are some common mistakes businesses make when making a website and how to fix them.
With more and more consumers turning to the internet to research businesses, services and products, having an effective online presence is possibly more important now than it has ever been.
Your company website is often where potential customers form their first impression of your business. Is your website is guilty of any of the following? You could be missing out on leads if…
You use the cheapest web host you can find
The old adage of ‘you get what you pay for’ is certainly true when it comes to hosting websites. When setting up a site for your company, you may be tempted to opt for a cheap hosting package, to save money. These low end deals are known in as ‘hobby hosting’.
Hobby hosting is ideal for an enthusiastic amateur that will never attract a large audience, but a business website that stocked with lots of useful information, images and video that takes an age to load and limits the number of visitors will soon cost you business rather than generating it.
Don’t limit yourself before you’ve started, look for a hosting package designed for growing businesses and ask people you know, who manage their company website, for recommendations.
The design you’ve used is not mobile responsive
As more and more individuals use smartphones and tablets to access the internet, having a website that renders quickly and easily on mobile devices is essential. Most contemporary website designs can detect the device a visitor is using and render the site accordingly. If your site looks the same on any device, with text too small to read easily on a mobile phone, the design it uses is not responsive.
Your site is built on a free blogging platform
If you are a hobbyist looking to create and maintain a weekly blog, a free blogging platform, such as Google’s Blogger, Medium or even the free platform available at Wordpress.com is the perfect solution. If you are a company trying to win business, free blogging platforms should be avoided at all costs in favour of buying a unique domain and suitable webhost package.
A unique domain name shows potential customers that you are serious about what you do. A sleek, custom built website using Wordpress, Joomla, Drupal or any other popular web design and content management system provides a professional first impression for potential customers and gives your business the ability to create and manage an online shop, take bookings or a host of other useful functions.
You still use a generic email address
If you’ve spent money on a unique domain name, a fast web host and a stylish, mobile responsive design, continuing to use your generic, free email address (from AOL, Gmail or Yahoo, for example) will soon negatively affect your business.
The majority of web hosting packages include the ability to create and manage email addresses. An address like email@example.com simply looks more legitimate than firstname.lastname@example.org, especially if you own your own domain.
Fear not, if you’re used to using Gmail, Yahoo or any other platform, you can always add your new email address to your existing account and continue using a setup that is familiar to you.
There’s not enough content on your site
Most SEO professionals will advise you that each page of your company website should contain at least 300 words of focused content. Pages with a smaller word count may be considered as ‘thin content’, which could end up restricting your organic ranking in search results.
A regularly updated company news section or blog is a great way to build a repository of information that showcases your business, your knowledge and builds authority with search engines. A schedule of informative posts on topics relevant
Website design is continually changing and adapting as the way we use the internet continues to change and adapt. It is no longer sufficient to consider your website a business card that can be left alone once it is built. In an increasingly competitive search market, your website should be treated as just one facet of your general marketing approach.
A well designed, content rich website can make the difference between a lead and a customer. Contact us to find out if your company website is in need of improvement with a free audit and Say Hello Hello to an better online presence.