It is becoming increasingly apparent that having an active, managed online presence is a great way to increase awareness of your company and the products or services you offer. However, before you employ a member of staff to handle your digital marketing or outsource it to a specialist company, it is important to establish your aims and objectives for your business’ social media use. Unfortunately, the ‘viral’ nature of some online content has had a negative impact on many co

Say Hello Hello help clients to develop and implement effective sales and marketing campaigns through a combination of telemarketing and digital tactics. Having a ‘social media strategy’ in place is often labelled as something that is ‘essential’ for a business to have in place when developing and maintaining an online presence by digital marketing experts. However, finding an explanation of exactly what a social media strategy is and how to establish one is significantly les

It’s a simple fact of business that you need to market your brand, products or services to increase awareness of what you do and generate interest from consumers. Say Hello Hello combine established traditional marketing techniques with the latest, proven digital marketing tactics. While many companies regularly spend significant sums of money on leaflet drops, billboard advertising and other traditional forms of marketing, some business owners and budget holders can be reluc

In a previous post, we discussed the SMURF approach to delegation. Well, if you’ve ever read a business management book, held a meeting with a marketing company or utilised the skills of a business consultant, you’ll be aware of the acronym SMART. But what does SMART actually mean? Quite simply, SMART is a useful way to set business objectives that are Specific, Measurable, Achievable, Realistic and Timely. A specific goal will always be more attainable than a vague or genera