
Say Hello Hello to an engaged database of prospects
Do your company email and direct mailing campaigns suffer from high bounce rates and low engagement? Have key contacts often changed roles o

Say Hello Hello Digital Marketing Glossary
# (see hashtag) 301 redirect – the code that tells web browsers, bots and crawlers where a missing webpage can now be found and that the change is permanent. 302 redirect – the code that tells web browsers, bots and crawlers where a missing webpage can now be found and that the change is only temporary. 404 error – the code for the webpage that is displayed when a user tries to find a missing, deleted or non-existent webpage. A/B Testing – when a new version of an ad or web p

Want to delegate like a boss? Forget SMART, Think SMURF!
We’re all familiar with the SMART acronym about setting business goals that are Specific, Measurable, Achievable, Realistic, and Timely. Can the SMART acronym be adapted for delegation, or is there something more suitable out there? Well, we think the SMURF acronym is a good fit for effective delegating... So what is a smurf, anyway? We all know the little blue comic and cartoon characters, and some definitions you can find online are even bluer, but in online gaming a smurf